On the vaper trail: how e-liquid company Simple Vape Co is taking vaping upmarket

in the press

UK in the house

Christian Sanderson works in fashion. His neat beard and sartorial sense mark him out as a man of up-to-the-minute taste. So when his girlfriend, Vogue fashion features editor Laura Weir, saw him reach for an electronic cigarette he says that she was taken aback. “When I first vaped my girlfriend said, ‘That looks ridiculous, what are you doing?’” Read full article

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Susannah Butter. (26 March 2015) On the vaper trail: how e-liquid company Simple Vape Co is taking vaping upmarket [newspaper]. Retrieved from http://www.standard.co.uk/lifestyle/london-life/on-the-vaper-trail-how-eliquid-company-simple-vape-co-is-taking-vaping-upmarket-10135169.html

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