Strange Bedfellows; E-cigarettes & BIG tobacco

in the press



E-cigarettes are here to stay, and for many, they represent the future of smoking. The devices vaporize inert propylene glycol or vegetable glycerin that is laced with flavorings and nicotine. Ideally, those are the only three ingredients, making vaping far healthier than smoking traditional cigarettes. No smoke, no tar, no carcinogens.
For many long-time smokers, e-cigs have already been an important first step toward improving their health by allowing them to satisfy nicotine cravings and get the sensation of smoking without inhaling ash, tar, and other harmful compounds. For some in our generation, they’re displacing traditional cigarettes, becoming some people’s first exposure to the experience of “smoking” and nicotine as a drug.
Last week, a CDC/FDA report on tobacco products published data indicating that use of e-cigarettes among middle and high school students rose significantly from 2013 to 2014. The use among high school students nearly tripled-the survey found that 13.4% of students surveyed had used e-cigarettes in the last 30 days. Read full article


Seeking Alpha (01 May 2015) Strange Bedfellows: E-Cigarettes and Big Tobacco [business editorial]. Retrieved from


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