Imperial shuns ‘heating products’ pushed by BIG Tobacco rivals

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Imperial Tobacco Group is taking a different path to its rivals as the industry searches for the most promising technology for e-cigarettes and other vaping products that could eventually outsell cigarettes. It’s rare for the top competitors in a global business to have such contrasting visions of the future but the British company has no taste for the tobacco heating products that others are embracing alongside e-cigarettes as potentially less toxic alternatives to traditional cigarettes. “It’s not something we’re interested in,” Matthew Phillips, Imperial’s corporate affairs director, told reporters on Wednesday, drawing a line between his company and larger rivals Philip Morris International, British American Tobacco and Japan Tobacco International, who are all betting on tobacco heating devices in addition to e-cigarettes. Read full article

Martinne Geller (06 May 2015) Imperial shuns ‘heating products’ pushed by Big Tobacco rivals [news]. Retrieved from http://tinyurl.com/prrjfys

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