Bangor Public Health and Community Services (BBHCS) has launched a new campaign designed to warn the public of the potential health hazards of electronic cigarettes. The campaign targets both children and adults and includes public service announcements for television, radio and Internet. Electronic cigarettes are battery-operated devices that use a small heating element to vaporize liquid nicotine and other substances, which are inhaled by the user.
“While there are still many unknowns about the risks and possible benefits of e-cigarettes and vape devices, we do know these products have the potential to negatively impact young people” said BPHCS Health Promotion Manager Jamie Comstock.
At a cost of nearly $10,000, the campaign is funded through grants from Healthy Maine Partnerships and the federal Drug-Free Communities Program according to Robin Carr-Slauenwhite, BBHCS’ substance abuse prevention coordinator. According to Comstock, manufacturers of vaping devices are attempting to re-normalize smoking culture by marketing vaping products as a safe alternative and by targeting young people with candy flavored e-liquids and celebrity endorsements. “Exposure to nicotine may affect brain development and lead to nicotine addiction” she said.
The campaign offers ‘toolkits’ for local schools that include anti-vaping materials such as posters and sample language for anti-vaping policies. It also includes two videos, one targeting youths and one targeting adults, that claim e-cigarette vapor contains formaldehyde, lead, cadmium, and other harmful substances. According to a survey released in April by the Centers for Disease Control and Prevention, electronic cigarette use by middle and high school students tripled from 2013 to 2014. In all, about 2 million high school students and 450,000 middle school students said they had vaped at least once in the past 30 days, the CDC reports.
Asked about the new campaign, Dustin Fitzpatrick owner of Vapeway said the liquid used in vaping devices known as e-liquid contains only four ingredients, compared to more than 4,000 substances contained in cigarette smoke. “Mathematically when a lot of people will say that vaping is 10 times more dangerous than smoking cigarettes, that’s almost impossible” he said. Read full article
Evan Belanger (22 October 2015) Bangor public health launches anti-vaping campaign [news]. Retrieved from http://ow.ly/TL4Vo