In the press: To vape or not to vape? More and more just say no

The sight of colleagues and acquaintances taking a drag on an e-cigarette has become commonplace. But have we reached “peak vape”? Statistics suggest that vaping among smokers and recent ex-smokers, who comprise the vast majority of vapers, may already be on the decline. The figures will be studied closely by the major e-cigarette firms, which have poured millions into promoting a technology that was thought to have been growing in popularity. Read full article

Jamie Doward. (22 February 2015) To vape or not to vape? [online newspaper]. Retrieved from http://www.theguardian.com/society/2015/feb/22/vaping-e-cigarettes-appeal-fading